I’m the least cool of all my friends.
It’s something I have refused to accept. Working in marketing, I know facts don’t matter. Attention matters. So to win hearts and minds I needed a new approach.
I started a Friends Newsletter.
It’s what it sounds like. A newsletter I write, for my friends.
To be honest, I stole the idea of a friends newsletter from Nick
Gray. Nick Gray is the founder of Museum Hack and an all-around nice guy.
He has a Friend’s Newsletter that, in his words:
“It’s unlike any other newsletter: There aren’t any ads, and I only send it every month or two when I find something amazing” -Nick Gray
I subscribed. I send mine out almost monthly. It gives my friends something to talk to me about.
Since I’m the only one of my friends who does this, I feel pretty cool.
It forces me to be a bit more interesting. Otherwise, what am I going to write about? I cover:
- what I’m watching
- what I’m eating (love snacks)
- and a brief recap of the month, plus a picture
People cooler than me look forward to receiving it.
If you don’t have a newsletter, I strongly recommend it. And if you want mine, just DM me.
Who doesn’t want more friends?