Alderwood Mall Gap Service Sucks Ass

As a young black man I have experience with customer service issues that most folk don’t see. As a former retail slave I have even more insight into the retail service business. This background usually gets me into trouble, as I know both what the appropritate treament is in a store like the Gap, as well as when I am NOT treated in the proper fashion.

Recently I was in a store we will call the Gap in a mall in a place we will call Lynnwood. It all started innocently enough. Store was empty. Young woman in the front greeted me, and entertained a full 2 minutes of my shopping shenanigans. I was, at this point, so pleased with my Gap experience; I went to pick up two stripey polo shirts. They were on sale, two for twenty.

As I the lone customer, stood in line, I marveled as I, the lone customer, waited for 4 whole minutes to be rung up. Standing behind an employee of the Gap. Who was not buying anything. Who seemingly was reading some mission critical Gap propaganda that clearly was more important than, oh, say SELLING EFFING POLO SHIRTS.

Now, I understand a short delay. BUT, the cashier looked right at me. Dead in the eye like in those movies where two lovers are across the room, and their eyes lock and the whole room falls away. Yes, our eyes locked like that, minus the love, minus the fire, minus drama, and minus the theatrical urgency that would have had her…I dunno…perhaps speak to me.

No, the cashier spoke not. She simply went back to reading her secret MI-5 Gap sheet, and I waited. A full minute more past before I left. I did however, let the ONE young woman who greeted know that she rocked and the rest of the store SUCKED ASS. Nevertheless, she was a rock star.

The Author

Sean Oliver

Sean Oliver is a management consultant in Seattle, WA